Le STORYTELLING : une arme de vente qui fait ses preuves ! Quésaco ? C’est le fait de raconter une histoire qui va captiver l’attention, susciter l’émotion. La cible retiendra plus facilement une jolie histoire plutôt qu’une série d’arguments qui vantent les mérites d’un produit sur une image fixe. Le but est que le consommateur …
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